What is Digital Printing And What Are The Benefits?

In this week’s blog post, we take a closer look at digital printing, and answer the question of ‘what is digital printing?‘ and ‘what are the benefits of digital printing?‘

In today’s modern age, digital printing is a very popular method of production that makes prints high-quality results from electronic files. With digital printing, the artwork is created on a computer and then printed directly onto the material of your choice. 

Here at RCS Digital Printing, we completely understand that it is not always easy to decide which process will best suit your specific requirements. There are a number of things you need to consider, which is why we have put together some of the reasons why digital printing would be the perfect option for you. 

What is digital printing? 

As we have already mentioned, digital printing is a more modern technique, which involves creating a digital print image on computers which is then printed directly onto the print material. Digital printing is best used for items that require high amounts of detail and smaller quantity orders as it is more cost effective, but the digital prints will still come out perfectly when the production stages are carried out correctly. 

What are the benefits of digital printing? 

• Cost-effective

Compared to other traditional methods of printing, digital printing has a low cost set up. It gives customers increased flexibility as there is no need to meet minimum orders, so businesses have the freedom to save money and get the exact amount of items that they need. Because printing plates are not required, there is less investment involved to set up a single job.

• Customisable

If you are looking to customise a variety of marketing materials, digital printing is an excellent option as it allows for the customisation of individual graphics or text on a print by print basis. The digital data is very easily stored, so changes can be easily made either prior to printing or in the following batch. 

• Quick

The fact that digital printing requires minimal setup, the entire process has fewer steps involved so the final products can be delivered in a much quicker amount of time. As we have already mentioned, there is no need for plate mounting, registration adjustments or ink keys – so the whole process is simplified and streamlined. 

How can RCS Digital Printing help you?

As a specialist digital printing company, we offer a number of different services as we believe in providing quality printing, with rapid delivery and no hidden costs. No matter whether you are looking for business card printing, printed flyers, roller or roll-up banners – we would be more than happy to help you. 

If you would like any more information regarding the digital printing services we offer, please do not hesitate to get in contact with a member of our team.