What is Poster Printing?

Image of lady seated holding a printed poster up in front of her.

What is poster printing? Poster printing is an option you should consider if you want to advertise to a broad audience and get your message across in an effective manner. Poster printing is an excellent solution for all businesses, as it is cheaper than other forms of advertising, such as billboards, television, and radio marketing. However, for your poster to be a success, there are some qualities it must have, as you will discover below.

Guide To Poster Printing Sizes

A3 poster printing is often sought after by those who are looking for posters they can put up at businesses without taking up much room. They are also well suited to bulletin boards and streetlights. Consequently, you will find a lot of people select this size for poster printing when it comes to posters for events, concerts, and entertainment venues.

If this does not sound like the right poster size for you, you have plenty of other options to choose from. A3 is relatively small for a poster – 297 x 420 mm. However, A4 posters, which are 210 x 297 mm, can also be used for posters. They are better suited to detailed hand-outs for marketing, information desk areas, and street posts.

If you want something more substantial, you may wish to consider an A2 poster, which is 420 x 594 mm. These posters are generally used for small advertisements. It is not uncommon for them to be seen at construction walkways, healthcare offices, and university residence floors.

outdoor posters prints
Outdoor Posters

If you want to go one size bigger again, you could choose an A1 poster, which is one of the most common sizes. An A1 poster is 594 x 840 mm. It is often used to advertise events, trade shows and such like, and you will find them placed around shopping centres and other large venues.

Aside from this, you have movie posters and bus stop posters. The former is used for upcoming advertising films while bus stop posters are designed for the side of bus stops, a place known for providing great exposure.

Qualities An Effective Poster Should Have

The first thing every effective poster needs to do is grab attention. If people do not turn heads when your poster is on display, you have got it wrong. This is why it is a good idea to use bold and contrasting colours, as they will make the most significant impact. You should also consider striking and unique designs. However, don’t forget to make sure the poster style is consistent with your business.

In addition to this, all posters must entice you to read the information displayed. It’s one thing turning someone’s head, but it is another to make them read the information that is on offer. Because of this, you need to be 100 per cent sure that the details are clear and easy to understand. Don’t choose a fancy font if it is going to impact the poster’s legibility. Moreover, don’t overload the poster with text that is going to make it confusing and difficult to digest. Finally, all good posters should have a call to action and encourage viewers to do something, whether it is to buy a ticket or take part in an activity.

If you want to hear more about poster printing, or any of our digital printing services, feel free to contact a member of our team today!

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